FOR VA’A SCHOOL OWNERS
Between the prospect's first message and the first paddle stroke, there is a gap in which a va’a school loses students without noticing. Measuring that gap is the first step to closing it.
Watch the system in video
MONDAYa day in the routineFrom message to reply, the student waits.
THE PROBLEM
Monday, 6:40 AM. Someone sees the school's Instagram profile and sends a message asking for a trial class time. You are on the water, teaching the 6:30 class, with your phone in the locker. The message sits there. At 9 PM, after the last session, you open WhatsApp, find 14 conversations and reply to the one you remember.
That time between the prospect's message and the school's first reply has a name: the Silent Gap. It does not exist for lack of effort. It exists because the contact lives in four places at once (the WhatsApp thread, the spreadsheet, the attendance notebook and your memory), and the reply depends on who happens to be free at that moment, not on a rule that warns someone is waiting.
The same Silent Gap shows up in three other scenes of the routine:
The loss fits in a calculation. With tuition of R$ 180 (example, replace with your school's value), 6 prospects a month with no reply add up to R$ 1,080 in tuition that never arrives. The spreadsheet shows the student who joined. No row shows what was lost along the way.
Underneath is a pain almost nobody says out loud: the school grows, but it still depends on the memory of a single person. Every day without control is a day you are, all at once, instructor, front desk, billing and filing cabinet.
The demo uses your school's routine, from the new lead to attendance at the water's edge, and shows where each contact is recorded.
HOW IT WORKS
CRM VAA PRO, VaaTech's PRO plan, is the management system built for Hawaiian and Polynesian outrigger canoe schools. CRM stands for customer relationship management: the system that keeps every contact and every stage of the relationship, from the first “hi” to the renewal. What sets it apart from a generic system is that it speaks the language of the water: classes, canoes, steering, capacity per canoe, make-ups for cancelled classes and attendance at the water's edge.
We call the path of eight stations every student follows the Student Journey: lead, trial class, attendance, enrollment, class, attendance record, billing and retention. The system organizes those eight stations into four fronts:
Every contact comes in with its source (Instagram, referral, website) in the Paddle Pipeline, the board that shows which stage each prospect is in. The reply goes out through the Inbox, with a ready-made message.
Leads · Pipeline · InboxThe trial class is booked with a waiver and health declaration, confirmed the day before and, after the class, the lead moves to the next stage on its own.
Schedule · Trial classClasses, time slots, instructors, canoes and seats live in a single schedule. The instructor takes attendance on their phone, even offline.
Classes · Fleet · TodayTuition with PIX, reminders and receipts. The Churn Radar points to who is missing classes before they quit.
Finance · RadarThe lead lived in a WhatsApp thread, attendance in a notebook and tuition in a spreadsheet. Every piece of data depended on someone remembering to open the right place. The instructor took attendance in the notebook, and someone copied it to the computer later, or never did.
When the instructor closes attendance on the Today screen, the lead who took the trial class moves on its own to Attended or Missed in the Pipeline. Nobody has to check. A new lead that goes over 1 hour without contact (a limit the school can adjust) gets the “No reply” alert. A trial class that is unconfirmed close to the time (48 hours, also adjustable) shows up on the Dashboard under “What needs your action today”. Students with consecutive absences and falling attendance enter the Churn Radar, with a risk level and a suggested action.
What runs day to day. The instructor opens the Today screen on the phone, marks attendance with one tap and ends the class. Without signal, the marks are stored and sync when the internet returns. The student gets a personal link, with no password, and sees upcoming classes, requests make-ups, joins the waitlist and pays tuition by PIX (QR code or copy and paste). The team has role-based access, and the owner and finance roles use two-step verification. Messages on WhatsApp are sent manually: the system leaves the text ready and the team sends it.
The math, with an example. With tuition of R$ 180 (replace with your value), R$ 597 a month equals 3.3 tuition payments. Four paying students cover the entire system. And if today you spend 5 hours a week looking for contacts, checking attendance and chasing payments, that is 20 hours a month. At R$ 40 an hour (calculation assumption), that is R$ 800 of time, more than the monthly fee.
WHO IT IS FOR
WHAT’S INCLUDED
One subscription, every feature, for one location. No extra modules.
Paddle Pipeline, lead sources, booking, confirmation and enrollment.
Inbox with history and ready-made messages. Messages are sent manually.
Time slots, instructors, fleet, capacity per canoe and the Today app for taking attendance.
Enrollment, attendance, history, a guardian for minors, a health declaration with a note for the instructor, make-ups and the waitlist.
Monthly, yearly or one-time plans, PIX, reminders, receipts with CPF and courtesy exemptions for students who are waived.
Canoe storage billed monthly or yearly, and sales of shirts, caps and paddles paid upfront or in up to 12 installments.
Risk signals from attendance and payments, so you act before a student quits and bring back those who left.
Metrics, funnel, class occupancy, lead sources and revenue by plan and by class.
Role-based access, two-step verification, servers in Brazil and daily backups.
ONBOARDING
These three items are already part of the onboarding fee. They are not charged separately.
You import the file and see a preview before anything is saved: each row appears as new, already registered or with an error. The same file can be imported again without duplicating anyone.
The VaaTech team registers the canoes, instructors, plans and classes, sets up the school's PIX and adjusts the alerts and reminders.
For the first week of use: each person receives access with the right role and learns the screen they will use every day.
PRICING
The monthly fee is R$ 597 for any school, in every tier. Onboarding is paid once, according to the number of active students at signup, with a down payment and the rest spread across the first 6 monthly payments.
| Active students | Onboarding | Down payment | Extra installment (6x) | Monthly payment, months 1 to 6 | From month 7 |
|---|---|---|---|---|---|
| Up to 50 | R$ 1,497 | R$ 497 | R$ 166.67 | R$ 763.67 | R$ 597 |
| 51 to 100 | R$ 1,997 | R$ 667 | R$ 221.67 | R$ 818.67 | R$ 597 |
| 101 to 200 | R$ 2,997 | R$ 997 | R$ 333.33 | R$ 930.33 | R$ 597 |
| 201 to 400 | R$ 3,997 | R$ 1,297 | R$ 450.00 | R$ 1,047.00 | R$ 597 |
| 401 to 1,000 | R$ 4,997 | R$ 1,667 | R$ 555.00 | R$ 1,152.00 | R$ 597 |
| Over 1,000 | On request ✉ | ||||
Installments rounded to the cent. The tier is based on the number of active students at signup. Monthly fee of R$ 597 in every tier.
In practice, in the first year. A school with up to 50 students invests R$ 8,661: R$ 497 down payment, six monthly payments of R$ 763.67 and six of R$ 597. From month 7, only the monthly fee, with no new onboarding.
The return math. With tuition of R$ 180 per student (example, replace with your value), each student who stays the whole year brings in R$ 2,160. Five more students, kept for 12 months, pay for the entire first year of the up-to-50-students tier.
SUPPORT
The team creates your school's access and helps with the first steps: spreadsheet migration, registering fleet, classes and plans, and training for the first week of use.
Each team member signs in with their own email and the right role: owner, manager, front desk, finance and instructor.
The “CRM VAA PRO - GESTÃO” group brings together owners and managers of va’a schools to share practical content on attracting students, trial classes, attendance, finances and retention. The group is in Portuguese.
CANCELLATION
The PRO plan has no guarantee of results, because the results depend on the school using the Pipeline, the Inbox and billing every day. What exists is an exit written into the contract, with no fine print.
There is no minimum commitment period and no termination fee. Cancellation is requested in writing to VaaTech, at any time.
If you cancel before onboarding is paid off, the remaining balance is charged in a single payment, because the service has already been delivered. The balance is the onboarding fee for your tier minus what you have already paid, including the down payment.
Cancellation takes effect at the end of the month of the request. That month's fee is due in full, and no monthly fee is charged after it.
The balance is disclosed before you sign. Within 5 business days after the cancellation request, VaaTech confirms in writing the exact balance and what will be charged for the current month.
Illustrative example. A school with up to 50 students pays the R$ 497 down payment and two installments of R$ 166.67, then asks to cancel. The balance is R$ 1,497 minus R$ 830.34 already paid, that is, R$ 666.66, charged once. After the current month, nothing more. Before signing, you see the system working in the demo, with your school's routine.
WHO BUILT IT
I am 69 years old, with almost five decades of experience in Information Technology. Two and a half years ago, paddling V1, V3 and OC6, I discovered in Hawaiian and Polynesian outrigger canoeing much more than a sport: I found a new way of living, of overcoming challenges and of transforming my quality of life.
It was inside the canoe, among strokes, friendships and experiences, that an idea was born: to join my passion for technology with my love for va’a.
Getting to know the daily routine of the schools up close, with their challenges and the difficulties faced by managers, instructors and students, I realized I could turn those needs into real technology solutions.
That is how CRM VAA PRO was born: not just as a management system, but as a project that carries my story, my experience and my passion for the sport.
Developed by someone who understands technology and lives va’a in practice, CRM VAA PRO was created with dedication, pride and care, to help schools grow, strengthen the relationship with their students and professionalize their management.
At 69, I keep learning, creating and paddling toward new horizons. Because passion has no age, innovation has no limits and life is always inviting us to keep moving forward.
CRM VAA PRO is a VaaTech brand, from HighCode Soluções Inteligentes Ltda.
Always forward.
CRM para Escola de Va'a: Organize sua Gestão com o VAA PRO
Aloha Spirit 2025
Sprint É VA'A 2026, Família Dias
Família Dias, Festival de Verão 2026, Saquarema RJ
Os primeiros 15 km no leme
Família Dias, Copa É VA'A 2026
Sprint É VA'A 2026, Família Dias
Família Dias na vibe da 1ª Copa Araruama
Podcast: Como lemear uma canoa polinésia com segurança
O que é ser um líder no va'a? Liderança, segurança e confiança no leme
O que é navegar? O conhecimento que todo remador de va'a precisa terFAQ
Divide R$ 597 by your students' tuition. With R$ 180, that is 3.3 tuition payments, so 4 paying students cover the system. The useful question is how many students your school fails to enroll today for lack of a quick reply.
It works as long as someone remembers to open the file. The spreadsheet does not warn you about a lead with no reply, does not move the lead after attendance and does not issue PIX charges. To find out where enrollments come from or why each lead was lost, the system answers on two screens: Funnel by source and Why we lose leads.
No. The Inbox organizes the history and leaves the message ready, and the team sends it. This avoids the risk of a number being banned for bulk sending and keeps the service handled by a person.
Onboarding is done together with the VaaTech team. The student spreadsheet is imported with a preview before saving, and the same file can be imported again without duplicating anyone.
The instructor has a single screen, Today, built for the phone: one tap marks attendance and it works without internet. The student needs no password and no app, only the personal link sent by the school.
Yes. There is no minimum term and no cancellation fee. If you cancel before onboarding is paid off, the remaining balance is charged in a single payment, and the current month's fee is due in full. See the cancellation rules for the calculation.
Only the owner and manager see the details of the health declaration, and every access is logged. The system has servers in Brazil, daily backups and role-based access. Do not write a diagnosis in the declaration, only what the instructor needs to know, such as “always with a life vest”.
Yes. The PRO plan covers one location: each location pays its own R$ 597 monthly fee and its own onboarding, based on its student tier. With 2 locations, that is 2 monthly fees and 2 onboardings; with 3, it is 3 of each. The manager runs all of them in one place, seeing each location separately and the school total.
PRO PLAN
In six months, the owner sees the funnel, the source of each lead, the attendance rate and the list of students at risk. Decide on time slots, price and classes with data, not guesses.
R$ 597 a month, for 1 location, in every tier. Onboarding from R$ 1,497, with a R$ 497 down payment and the rest over the first 6 monthly payments. No minimum term and no cancellation fee.
WHATSAPP COMMUNITY
A free group for owners and managers of Hawaiian and Polynesian outrigger canoe schools. The idea is to share practical content on attracting students, trial classes, attendance, finances and retention, and also to gradually introduce CRM VAA PRO, a VAA TECH project built for this world. The group is in Portuguese.